.MarketingExperience-module__ho9R5W__canvas{--marketing-button:#d9ebee;--marketing-button-hover:#f4ffff;--marketing-button-ink:#122029;--app-canvas:#090d11;--app-surface:#10161c;--app-ink:#f2f4f5;--app-copy:#c4ccd2;--app-muted:#a9b5bf;--app-border:#35414b;--app-accent:#a4e2e8;--app-accent-hover:#d8f5f7;z-index:200;isolation:isolate;color:#f2f4f5;font-family:var(--font-instrument-sans), sans-serif;scroll-behavior:smooth;scrollbar-color:#53636e #090d11;background:#090d11;position:fixed;inset:0;overflow:auto}.MarketingExperience-module__ho9R5W__canvas *,.MarketingExperience-module__ho9R5W__canvas :before,.MarketingExperience-module__ho9R5W__canvas :after{box-sizing:border-box}.MarketingExperience-module__ho9R5W__canvas a{text-decoration:none}.MarketingExperience-module__ho9R5W__canvas button{font:inherit}.MarketingExperience-module__ho9R5W__canvas :is(a,button,summary):focus-visible{outline-offset:5px;outline:2px solid #a4e2e8}.MarketingExperience-module__ho9R5W__canvas section{scroll-margin-top:6.5rem}.MarketingExperience-module__ho9R5W__canvas main:focus{outline:none}.MarketingExperience-module__ho9R5W__skipLink{z-index:100;color:#090d11;background:var(--marketing-button);padding:1rem;position:fixed;top:1rem;left:1rem;transform:translateY(-180%)}.MarketingExperience-module__ho9R5W__skipLink:focus{transform:none}.MarketingExperience-module__ho9R5W__header{z-index:60;-webkit-backdrop-filter:blur(18px);backdrop-filter:blur(18px);background:#090d11e0;border-bottom:1px solid #ccdeea1f;justify-content:space-between;align-items:center;gap:2rem;min-height:88px;padding:1.1rem 5vw;display:flex;position:fixed;top:0;left:0;right:0}.MarketingExperience-module__ho9R5W__navigation{align-items:center;gap:clamp(1.3rem,3vw,3.5rem);display:flex}.MarketingExperience-module__ho9R5W__navigation a{color:#d1d7dc;align-items:center;min-height:44px;font-size:.85rem;font-weight:550;transition:color .16s;display:inline-flex}.MarketingExperience-module__ho9R5W__navigation a:hover{color:#fff}.MarketingExperience-module__ho9R5W__navigation .MarketingExperience-module__ho9R5W__signIn{border-left:1px solid #4d5861;padding-left:2.5rem}.MarketingExperience-module__ho9R5W__menu{display:none}.MarketingExperience-module__ho9R5W__hero{background:#080c10;flex-direction:column;justify-content:center;min-height:max(800px,100svh);padding:160px 5vw 135px;display:flex;position:relative;overflow:hidden}.MarketingExperience-module__ho9R5W__backdrop{pointer-events:none;position:absolute;inset:0}.MarketingExperience-module__ho9R5W__backdrop:after{content:"";background:linear-gradient(90deg,#080c104d,#0000 70%),linear-gradient(#0000 80%,#090d11);position:absolute;inset:0}.MarketingExperience-module__ho9R5W__poster,.MarketingExperience-module__ho9R5W__video{object-fit:cover;object-position:64% center;width:100%;height:100%;position:absolute;inset:0}.MarketingExperience-module__ho9R5W__video{opacity:0;transition:opacity 1s}.MarketingExperience-module__ho9R5W__video[data-playing=true]{opacity:1}.MarketingExperience-module__ho9R5W__heroCopy{z-index:1;width:min(55%,780px);animation:.9s both MarketingExperience-module__ho9R5W__arrive;position:relative}.MarketingExperience-module__ho9R5W__eyebrow{color:#a4c7d0;letter-spacing:.14em;text-transform:uppercase;margin:0 0 1.8rem;font-size:.74rem;font-weight:600;line-height:1.6}.MarketingExperience-module__ho9R5W__wordmark{color:#f5f7f8;letter-spacing:-.07em;margin:0 0 1.7rem -.065em;font-size:clamp(7.5rem,13.2vw,14rem);font-weight:560;line-height:.84}.MarketingExperience-module__ho9R5W__heroCopy h1{letter-spacing:-.04em;margin:0;font-size:clamp(2.25rem,3.4vw,3.65rem);font-weight:500;line-height:1.08}.MarketingExperience-module__ho9R5W__heroCopy h1 span{color:#adc1ce}.MarketingExperience-module__ho9R5W__heroLead{color:#c6d0d8;text-wrap:pretty;max-width:40ch;margin:1.7rem 0 2rem;font-size:clamp(1rem,1.25vw,1.22rem);line-height:1.65}.MarketingExperience-module__ho9R5W__canvas .MarketingExperience-module__ho9R5W__primary{background:var(--marketing-button);min-height:56px;color:var(--marketing-button-ink);border:1px solid #d9ebee;border-radius:3px;justify-content:center;align-items:center;gap:2rem;padding:1rem 1.5rem;font-size:.88rem;font-weight:650;transition:background .18s,transform .18s;display:inline-flex}.MarketingExperience-module__ho9R5W__primary:hover{background:var(--marketing-button-hover);transform:translateY(-2px)}.MarketingExperience-module__ho9R5W__primary span{font-size:1.2rem;font-weight:400}.MarketingExperience-module__ho9R5W__heroBottom{z-index:1;border-top:1px solid #cfe0ee38;justify-content:space-between;align-items:center;gap:1rem;padding-top:1.1rem;display:flex;position:absolute;bottom:2.3rem;left:5vw;right:5vw}.MarketingExperience-module__ho9R5W__discover{color:#d7e1e7;align-items:center;gap:2rem;min-height:44px;font-size:.82rem;display:inline-flex}.MarketingExperience-module__ho9R5W__discover span{transition:transform .18s}.MarketingExperience-module__ho9R5W__discover:hover span{transform:translate(6px)}.MarketingExperience-module__ho9R5W__motionControl{color:#c2ced7;cursor:pointer;background:#101920;border:1px solid #54616c;border-radius:3px;align-items:center;gap:.6rem;min-height:44px;padding:.5rem .7rem;display:inline-flex;font-size:.73rem!important}.MarketingExperience-module__ho9R5W__motionControl:hover{color:#fff;border-color:#a4e2e8}.MarketingExperience-module__ho9R5W__motionControl:disabled{cursor:default}.MarketingExperience-module__ho9R5W__platform{padding:8.5rem 5vw 7.5rem}.MarketingExperience-module__ho9R5W__sectionHeading{grid-template-columns:1.45fr 1fr;align-items:end;column-gap:8vw;display:grid}.MarketingExperience-module__ho9R5W__sectionHeading .MarketingExperience-module__ho9R5W__eyebrow{grid-column:1/-1}.MarketingExperience-module__ho9R5W__sectionHeading h2,.MarketingExperience-module__ho9R5W__filmHeading h2,.MarketingExperience-module__ho9R5W__approachIntro h2,.MarketingExperience-module__ho9R5W__craft h2,.MarketingExperience-module__ho9R5W__closing h2{letter-spacing:-.045em;margin:0;font-size:clamp(2.4rem,3.8vw,4.5rem);font-weight:450;line-height:1.12}.MarketingExperience-module__ho9R5W__sectionHeading h2 span,.MarketingExperience-module__ho9R5W__filmHeading h2 span,.MarketingExperience-module__ho9R5W__approachIntro h2 span,.MarketingExperience-module__ho9R5W__closing h2 span{color:#9daebc}.MarketingExperience-module__ho9R5W__sectionHeading>p:last-child{color:#b8c4cd;max-width:42ch;margin:0 0 .1rem;font-size:1.12rem;line-height:1.7}.MarketingExperience-module__ho9R5W__pillars{border-top:1px solid #43515d;grid-template-columns:repeat(3,minmax(0,1fr));margin-top:5rem;display:grid}.MarketingExperience-module__ho9R5W__pillar{border-right:1px solid #303b44;flex-direction:column;align-items:flex-start;padding:2rem 2.8vw 0;display:flex}.MarketingExperience-module__ho9R5W__pillar:first-child{padding-left:0}.MarketingExperience-module__ho9R5W__pillar:last-child{border-right:0;padding-right:0}.MarketingExperience-module__ho9R5W__index{font-family:var(--font-ibm-plex-mono), monospace;color:#a4c7d0;font-size:.8rem}.MarketingExperience-module__ho9R5W__pillar h3{letter-spacing:-.035em;margin:2.6rem 0 1rem;font-size:clamp(1.5rem,2.3vw,2.5rem);font-weight:500}.MarketingExperience-module__ho9R5W__pillarLead{color:#d6e0e6;max-width:27ch;margin:0 0 1.2rem;font-size:1.2rem;line-height:1.45}.MarketingExperience-module__ho9R5W__pillarBody{color:#acbac5;max-width:38ch;margin:0 0 2rem;font-size:.98rem;line-height:1.75}.MarketingExperience-module__ho9R5W__tags{color:#b6c6cf;letter-spacing:.03em;margin:auto 0 1.2rem;font-size:.69rem;line-height:1.8}.MarketingExperience-module__ho9R5W__canvas .MarketingExperience-module__ho9R5W__textLink{color:#b4e1e5;justify-content:space-between;align-items:center;gap:1.6rem;min-height:44px;font-size:.85rem;font-weight:500;display:inline-flex}.MarketingExperience-module__ho9R5W__textLink:hover{text-underline-offset:.3rem;text-decoration:underline}.MarketingExperience-module__ho9R5W__approach{background:#10171e;border-block:1px solid #28343e;grid-template-columns:1.1fr 1fr;gap:10vw;padding:7.5rem 5vw;display:grid}.MarketingExperience-module__ho9R5W__approachIntro>p:not(.MarketingExperience-module__ho9R5W__eyebrow){color:#b6c3ce;max-width:45ch;margin:2rem 0 1.4rem;font-size:1.05rem;line-height:1.8}.MarketingExperience-module__ho9R5W__method{margin:1rem 0 0;padding:0;list-style:none}.MarketingExperience-module__ho9R5W__method li{border-top:1px solid #46545e;grid-template-columns:2rem 1fr;gap:1.6rem;padding:2rem 0;display:grid}.MarketingExperience-module__ho9R5W__method li>span{font-family:var(--font-ibm-plex-mono), monospace;color:#9fbec9;padding-top:.3rem;font-size:.75rem}.MarketingExperience-module__ho9R5W__method h3{letter-spacing:-.02em;margin:0 0 .9rem;font-size:1.3rem;font-weight:500}.MarketingExperience-module__ho9R5W__method p{color:#b6c3ce;max-width:38ch;margin:0;line-height:1.75}.MarketingExperience-module__ho9R5W__filmSection{padding:8rem 5vw}.MarketingExperience-module__ho9R5W__filmHeading{justify-content:space-between;align-items:end;gap:3rem;margin-bottom:3.5rem;display:flex}.MarketingExperience-module__ho9R5W__filmHeading>p{color:#b6c3ce;max-width:36ch;margin:0;font-size:1.1rem;line-height:1.7}.MarketingExperience-module__ho9R5W__filmFoot{justify-content:space-between;align-items:start;gap:3rem;padding-top:1.7rem;display:flex}.MarketingExperience-module__ho9R5W__filmFoot p{color:#b2c0cb;max-width:68ch;margin:0;font-size:.8rem;line-height:1.7}.MarketingExperience-module__ho9R5W__filmFoot .MarketingExperience-module__ho9R5W__textLink{flex-shrink:0}.MarketingExperience-module__ho9R5W__craft{color:#14212a;background:#e5e6e4;grid-template-columns:1.3fr 1fr;gap:2rem 7vw;padding:7.5rem 5vw;display:grid}.MarketingExperience-module__ho9R5W__craft .MarketingExperience-module__ho9R5W__eyebrow{color:#405660;grid-column:1/-1}.MarketingExperience-module__ho9R5W__craft h2 span{color:#4a626e}.MarketingExperience-module__ho9R5W__craftCopy p{color:#364d5a;margin:0 0 1.3rem;font-size:1.12rem;line-height:1.8}.MarketingExperience-module__ho9R5W__craft .MarketingExperience-module__ho9R5W__textLink{color:#195565}.MarketingExperience-module__ho9R5W__craft :is(a,button):focus-visible{outline-color:#195565}.MarketingExperience-module__ho9R5W__perspectives{padding:7rem 5vw}.MarketingExperience-module__ho9R5W__perspectivesHeading h2{letter-spacing:-.035em;margin:0;font-size:clamp(1.7rem,2.8vw,2.8rem);font-weight:450}.MarketingExperience-module__ho9R5W__readingList{grid-template-columns:repeat(3,minmax(0,1fr));gap:3rem;margin-top:3rem;display:grid}.MarketingExperience-module__ho9R5W__readingList>a{color:#e3eaf0;border-top:1px solid #48545e;flex-direction:column;padding-top:1.4rem;display:flex}.MarketingExperience-module__ho9R5W__readingList>a>span:first-child{color:#aabdc9;font-size:.74rem}.MarketingExperience-module__ho9R5W__readingList h3{letter-spacing:-.02em;max-width:30ch;margin:1.2rem 0 1.5rem;font-size:1.3rem;font-weight:450;line-height:1.5}.MarketingExperience-module__ho9R5W__readingList a:hover h3{color:#b4e1e5}.MarketingExperience-module__ho9R5W__readMore{color:#b4e1e5;align-items:center;gap:1.4rem;min-height:44px;margin-top:auto;font-size:.78rem;display:flex}.MarketingExperience-module__ho9R5W__closing{text-align:center;background:radial-gradient(at 50% 120%,#213e49,#0000 65%),#0f171e;border-top:1px solid #344550;padding:7rem 5vw 8rem}.MarketingExperience-module__ho9R5W__closing h2{font-size:clamp(2.6rem,4.5vw,5.3rem)}.MarketingExperience-module__ho9R5W__closing>p:not(.MarketingExperience-module__ho9R5W__eyebrow){color:#bccbd6;max-width:48ch;margin:2rem auto;font-size:1.05rem;line-height:1.8}.MarketingExperience-module__ho9R5W__clientSignIn{color:#b6cbd8;justify-content:center;align-items:center;gap:1rem;width:fit-content;min-height:44px;margin:1.25rem auto 0;font-size:.8rem;display:flex}.MarketingExperience-module__ho9R5W__clientSignIn:hover{color:#fff;text-underline-offset:.3rem;text-decoration:underline}@keyframes MarketingExperience-module__ho9R5W__arrive{0%{opacity:0;transform:translateY(15px)}to{opacity:1;transform:none}}@media (max-width:1050px){.MarketingExperience-module__ho9R5W__heroCopy{width:65%}.MarketingExperience-module__ho9R5W__hero{min-height:max(760px,100svh)}.MarketingExperience-module__ho9R5W__sectionHeading{grid-template-columns:1fr;gap:1.4rem}.MarketingExperience-module__ho9R5W__sectionHeading>p:last-child{max-width:58ch}.MarketingExperience-module__ho9R5W__approach{gap:5vw}.MarketingExperience-module__ho9R5W__filmFoot{flex-direction:column;gap:1rem}.MarketingExperience-module__ho9R5W__craft{grid-template-columns:1fr}.MarketingExperience-module__ho9R5W__craftCopy{max-width:65ch}}@media (max-width:760px){.MarketingExperience-module__ho9R5W__header{gap:1rem;min-height:78px;padding:.85rem 1.25rem}.MarketingExperience-module__ho9R5W__navigation{display:none}.MarketingExperience-module__ho9R5W__menu{display:block}.MarketingExperience-module__ho9R5W__menu>summary{cursor:pointer;color:#dbe7ee;align-items:center;min-height:44px;padding:.5rem .2rem .5rem .8rem;font-size:.85rem;list-style:none;display:flex}.MarketingExperience-module__ho9R5W__menu>summary::-webkit-details-marker{display:none}.MarketingExperience-module__ho9R5W__menu>summary:after{content:"+";margin-left:.6rem;font-size:1.2rem}.MarketingExperience-module__ho9R5W__menu[open]>summary:after{content:"−"}.MarketingExperience-module__ho9R5W__menu nav{background:#0d151b;border-bottom:1px solid #52646e;flex-direction:column;padding:.8rem 1.25rem 1.4rem;display:flex;position:absolute;top:100%;left:0;right:0}.MarketingExperience-module__ho9R5W__menu nav a{color:#dbe7ee;align-items:center;gap:1rem;min-height:48px;font-size:.95rem;display:flex}.MarketingExperience-module__ho9R5W__menu nav a:last-child{color:#b4e1e5}.MarketingExperience-module__ho9R5W__hero{justify-content:center;min-height:max(770px,100svh);padding:145px 1.25rem}.MarketingExperience-module__ho9R5W__heroCopy{width:100%}.MarketingExperience-module__ho9R5W__poster,.MarketingExperience-module__ho9R5W__video{object-position:64% center}.MarketingExperience-module__ho9R5W__backdrop:after{background:linear-gradient(90deg,#080c10cc,#080c104d),linear-gradient(#0000 70%,#090d11)}.MarketingExperience-module__ho9R5W__wordmark{margin-bottom:2rem;font-size:clamp(6rem,26vw,11rem)}.MarketingExperience-module__ho9R5W__heroCopy h1{font-size:clamp(2rem,6.7vw,3rem)}.MarketingExperience-module__ho9R5W__heroLead{max-width:35ch;font-size:1rem}.MarketingExperience-module__ho9R5W__eyebrow{letter-spacing:.12em;margin-bottom:1.6rem;font-size:.65rem}.MarketingExperience-module__ho9R5W__heroBottom{flex-wrap:wrap;gap:.25rem 1rem;padding-top:.6rem;bottom:1.25rem;left:1.25rem;right:1.25rem}.MarketingExperience-module__ho9R5W__discover{gap:1rem;font-size:.74rem}.MarketingExperience-module__ho9R5W__motionControl{padding-inline:.5rem;font-size:.65rem!important}.MarketingExperience-module__ho9R5W__platform,.MarketingExperience-module__ho9R5W__filmSection,.MarketingExperience-module__ho9R5W__perspectives{padding:4.5rem 1.25rem}.MarketingExperience-module__ho9R5W__sectionHeading h2,.MarketingExperience-module__ho9R5W__filmHeading h2,.MarketingExperience-module__ho9R5W__approachIntro h2,.MarketingExperience-module__ho9R5W__craft h2{font-size:clamp(2rem,6.5vw,3rem)}.MarketingExperience-module__ho9R5W__sectionHeading>p:last-child{font-size:1rem}.MarketingExperience-module__ho9R5W__pillars{grid-template-columns:1fr;margin-top:2.5rem}.MarketingExperience-module__ho9R5W__pillar,.MarketingExperience-module__ho9R5W__pillar:first-child,.MarketingExperience-module__ho9R5W__pillar:last-child{border-bottom:1px solid #35424d;border-right:0;padding:2rem 0}.MarketingExperience-module__ho9R5W__pillar h3{margin-top:1.2rem;font-size:1.8rem}.MarketingExperience-module__ho9R5W__pillarLead{max-width:30ch;font-size:1.12rem}.MarketingExperience-module__ho9R5W__pillarBody{max-width:45ch;margin-bottom:1.2rem}.MarketingExperience-module__ho9R5W__approach{grid-template-columns:1fr;gap:2rem;padding:4.5rem 1.25rem}.MarketingExperience-module__ho9R5W__method{margin-top:0}.MarketingExperience-module__ho9R5W__method li{gap:.6rem;padding:1.6rem 0}.MarketingExperience-module__ho9R5W__method h3{font-size:1.15rem}.MarketingExperience-module__ho9R5W__method p{font-size:.95rem}.MarketingExperience-module__ho9R5W__filmHeading{flex-direction:column;align-items:start;gap:1.7rem;margin-bottom:2rem}.MarketingExperience-module__ho9R5W__filmHeading>p{font-size:1rem}.MarketingExperience-module__ho9R5W__craft{gap:1.5rem;padding:4.5rem 1.25rem}.MarketingExperience-module__ho9R5W__craft .MarketingExperience-module__ho9R5W__eyebrow{margin-bottom:0}.MarketingExperience-module__ho9R5W__craftCopy p{font-size:1rem}.MarketingExperience-module__ho9R5W__readingList{grid-template-columns:1fr;gap:1.8rem;margin-top:2rem}.MarketingExperience-module__ho9R5W__readingList h3{max-width:40ch;margin:.7rem 0}.MarketingExperience-module__ho9R5W__closing{padding:4.5rem 1.25rem}.MarketingExperience-module__ho9R5W__closing h2{font-size:clamp(2.2rem,7.3vw,3.5rem)}}@media (prefers-reduced-motion:reduce){.MarketingExperience-module__ho9R5W__canvas{scroll-behavior:auto}.MarketingExperience-module__ho9R5W__heroCopy{animation:none}.MarketingExperience-module__ho9R5W__canvas :is(a,button,video,span){transition:none}}